sTrategy

Innovate UK

Innovate UK is the UK’s innovation agency, part of UK Research and Innovation (UKRI) the national funding agency investing in science and research in the UK.

In early 2024, Innovate UK joined forces with Innovate UK Business Connect (previously called the Knowledge Transfer Network) and Innovate UK Business Growth (previously called Innovate UK Edge) to reposition itself as an innovation ecosystem with a mission to help companies of all sizes and sectors grow through the development and commercialisation of products.

Build it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • To raise brand awareness of Innovate UK, as the UK’s ‘innovation ecosystem’ on LinkedIn

  • UK Businesses leaders, UK Government departments, Researchers, Academics

  • Position Innovate UK as a reputed voice providing financial and non-financial support for businesses of all sizes and sectors

    • Redefined the content strategy and tone of voice for each Innovate UK channel. I.e. Innovate UK for Investments and Impact stories, Innovate UK Business Connect for opportunities etc.

    • Orchestrated a content schedule with 3-4 posts each day, satisfying the needs of a diverse audience

    • Organised thought leadership content like: reports, webinars, expert insights to add value

    • Promoted the use of ‘on the ground’, authentic visuals for impact stories, moving away from overly branded corporate content to build trust

    • Empowered Innovate UK employees to use LinkedIn to repost company updates as well as sharing personal accomplishments

    • Started an Instagram channel to increase brand awareness to highlight opportunities for a younger audience

    • Established a monthly reporting loop in the the form of an accessible social blog, celebrating top posts and sharing key learnings.

    • Followers grew by 23% organically and continue to grow by 2.5% each month

    • Post engagement grew by 22.7%

    • Post Impressions grew by 6%

    • Page clicks grew by 65%

    • Post clicks grew by 69%

    • The follower and engagement growth shows improved community relevance and resonance.

    • Page and post clicks soaring (65–69%) signals that content is not just being seen—but acted on. This = trust + value.

    • The 6% impressions lift is modest in contrast to other metrics. Could suggest algorithmic limitations or content frequency saturation.

Ocean Risk and Resilience Action Alliance (ORRAA)

Innovate UK is the UK’s innovation agency, part of UK Research and Innovation (UKRI) the national funding agency investing in science and research in the UK.

In early 2024, Innovate UK joined forces with Innovate UK Business Connect (previously called the Knowledge Transfer Network) and Innovate UK Business Growth (previously called Innovate UK Edge) to reposition itself as an innovation ecosystem with a mission to help companies of all sizes and sectors grow through the development and commercialisation of products.

  • To raise brand awareness of Innovate UK, as the UK’s ‘innovation ecosystem’ on LinkedIn

  • UK Businesses leaders, UK Government departments, Researchers, Academics

  • Position Innovate UK as a reputed voice providing financial and non-financial support for businesses of all sizes and sectors

    • Redefined the content strategy and tone of voice for each Innovate UK channel. I.e. Innovate UK for Investments and Impact stories, Innovate UK Business Connect for opportunities etc.

    • Orchestrated a content schedule with 3-4 posts each day, satisfying the needs of a diverse audience

    • Organised thought leadership content like: reports, webinars, expert insights to add value

    • Promoted the use of ‘on the ground’, authentic visuals for impact stories, moving away from overly branded corporate content to build trust

    • Empowered Innovate UK employees to use LinkedIn to repost company updates as well as sharing personal accomplishments

    • Started an Instagram channel to increase brand awareness to highlight opportunities for a younger audience

    • Established a monthly reporting loop in the the form of an accessible social blog, celebrating top posts and sharing key learnings.

    • Followers grew by 23% organically and continue to grow by 2.5% each month

    • Post engagement grew by 22.7%

    • Post Impressions grew by 6%

    • Page clicks grew by 65%

    • Post clicks grew by 69%

    • The follower and engagement growth shows improved community relevance and resonance.

    • Page and post clicks soaring (65–69%) signals that content is not just being seen—but acted on. This = trust + value.

    • The 6% impressions lift is modest in contrast to other metrics. Could suggest algorithmic limitations or content frequency saturation.