Hi, I’m Nicole Machado, a creative communications strategist who brings brand stories to life through social media. By combining strategy, artistry, and audience insight, I help purpose-driven brands amplify their message and build meaningful, lasting reputations.
My background spans crafting authentic, human-centered narratives for government organisations, international NGOs, and purpose-driven technology companies. I bring nearly a decade of experience across communication design, public relations, and social media management.
As a trained photographer, filmmaker, and graphic designer, I’m a well-rounded creative partner on any communications project, able to think strategically and execute creatively.
When I’m not building brands or filming passion projects, you’ll find me photographing city streets, journaling under a tree, or whispering sweet nothings to my plants.
I care about:
Purpose driven profit 🎯
Creativity over convention 💡
connection over perfection 💯
Highlights
Guest lecturer at Cardiff University
Speaker at Wales’ First social media conference 🎤
Speaker at a ‘People like us’ event 🎤
Blogs
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Climate change - how communicators are inspiring action?
We've used logic to communicate climate change for years, now, "we need magic to inspire change". The panel discussing 'The art of communicating climate challenges and solutions' at Innovation Zero had me inspired by all the opportunities that lie in front of us as climate communicators.
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Earth Overshoot Day
I thought my lifestyle was sustainable, until I used the Global Foot Print Network's Foot Print Calculator. Interestingly, the tool also asked me how the results made me feel (shocked and embarrassed!) and went on to offer practical solutions. One was - What can you do at home, at work, or in your community to nurture nature? Answer - I can use my voice to draw attention to Earth Overshoot Day today.
