HI, I Am Nicole Machado
I empower purpose-driven brands to craft authentic, human-centred communications that build trust and inspire action. With a unique blend of strategic insight, visual storytelling, and cultural empathy, I bring over a decade of experience in design, public relations, and social media. Through a global outlook and multidisciplinary skills, I offer end-to-end creative and strategic services.
When I’m not building brands or filming passion projects, you’ll find me photographing streets, journaling under a tree, or whispering sweet nothings to my plants.
I care about:
Purpose driven profit 🎯
Creativity over convention 💡
Authenticity over perfection 💯
Highlights
Guest lecturer at Cardiff University
Speaker at Wales’ First social media conference 🎤
Speaker at a ‘People like us’ event 🎤
Blogs
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Climate change - how communicators are inspiring action?
We've used logic to communicate climate change for years, now, "we need magic to inspire change". The panel discussing 'The art of communicating climate challenges and solutions' at Innovation Zero had me inspired by all the opportunities that lie in front of us as climate communicators.
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Earth Overshoot Day
I thought my lifestyle was sustainable, until I used the Global Foot Print Network's Foot Print Calculator. Interestingly, the tool also asked me how the results made me feel (shocked and embarrassed!) and went on to offer practical solutions. One was - What can you do at home, at work, or in your community to nurture nature? Answer - I can use my voice to draw attention to Earth Overshoot Day today.
