corporate campaigns

Strategic, time-bound corporate campaigns are a great way to promote a specific message, ranging from raising awareness and launching products to driving engagement, managing reputation, or reinforcing corporate values. A good campaign uses a mix of content formats including video, infographics, carousels, live streams, interactive polls etc. What gets measured, gets managed - It is essential to set Key performance indicators (KPIs) from the start to measure the effectiveness of the campaign.

Best Practices:

  • Tell a story, not just facts.

  • Include user-generated content when possible.

  • Monitor sentiment and engagement in real-time.

  • Stay authentic—avoid overly polished or corporate-sounding content.

  • Schedule campaigns around awareness days, industry events, or milestones.

newsjacking - Net Zero Week campaign

The Net Zero Week campaign was launched to promote Innovate UK’s expertise, leadership and impact in this space.

15 Net Zero posts relating to impact, opportunities and thought leadership, were published on Innovate UK’s LinkedIn and X channels. Organically, this resulted in:

  • Over 43K organic impressions, 3.93% average post engagement rate and over 900 new followers joined Innovate UK’s channels during this period

  • The campaign resulted in over 1.8K engagements on our LinkedIn pages and 201 mentions on Twitter.

  • The posts were shared 108 times (90 times on LinkedIn and 18 times on Twitter), with post videos receiving over 8K views.

Communicating reports - making it relatable

In early 2024 Innovate UK, revealed: The 50 new technologies that could shape the future. From innovations like, a real-life invisibility cloak and worm-like robotics for disaster recovery, the report highlights technical advancements with major potential to transform lives.

A campaign was launched to promote the report on LinkedIn, using relatable examples to maximise reach to a non-technical audience.

This resulted in a total of over 10K organic impressions and over 500 engagements.

While the campaign met its KPIs, future recommendations included the use of creative videos and employee advocacy to maximise reach.

Communicating reports - making them engaging

In July 2025, Innovate UK released its Healthy Living & Agriculture Impact Report. The report demonstrates the impact of innovation delivered to date, across four core themes: AgriFood Systems, Healthy Lives, Health Tech and Future Medicines.

A LinkedIn campaign was launched using case studies of businesses supported by Innovate UK across the core themes mentioned above.

‘LinkedIn Polls’ was used as a tactic to get the audience talking about these businesses with the opportunity to vote for the business/innovation that excited them most.

This approach resulted in over 50K impressions, of which 30K were unique impressions; 250 reactions, 75 shares and an engagement rate of 3.5% - the most organic reach & engagement received on an impact report.

‘you Said, we listened’ - using social listening to inform content

Coming soon…