Mental health Awareness & Engagement campaign - ‘look after your mate’

‘Look After Your Mate’ is a student-led mental health awareness campaign delivered by the University of South Wales Students’ Union (USWSU), in collaboration with Student Minds. It’s designed to give students the tools, confidence, and language to support their peers through everyday struggles and mental health challenges.

Leading the creative direction, channel strategy, and promotion of campaign, my approach was to create a warm, student-friendly visual identity aligned with a tone of voice with openness, empathy, and empowerment. For the launch of the campaign, notes of positivity were placed around campus; followed by a video montage of students finding these notes . A range of events followed, including coffee mornings, A Day to Vent, games/movie nights, the hugely popular Pet a Pooch and a social media post series featuring pointers on, ‘How to reach out without saying “How are you”.

The campaign reached over 20K students on social media